From family
trade to $500k+.
A complete custom-coded website build for a family-owned concreting business in Morayfield, QLD — 5 core pages, built-in local SEO location pages, 4 dedicated ad landing pages, and a site that has since supported over $500k in generated revenue. Strategy-first. Built to convert. Zero templates.
Poly
Concreting.
Where it started.
A family
business with
big ambitions.
Angelo and Sharimay built Poly Concreting the way most trades businesses are built — through hard work, reputation, and early mornings. A family-owned concreting company in Morayfield, Queensland, servicing South-East Queensland across residential and commercial jobs.
The business was growing. The website wasn't keeping up. The existing Wix website was extremely slow, visually outdated, and weighed down by a platform that no longer matched the business — while still charging an ongoing subscription fee every month. No infrastructure for running serious paid ad campaigns with dedicated landing pages.
"They gave me the brief. A complete rebuild. I wasn't going to waste it."
Angelo and Sharimay were already spending on Google Ads and Microsoft Ads — but sending that traffic to a homepage that wasn't built to convert it. The fix wasn't just a visual update. It was a full rebuild: new strategy, new architecture, new pages built specifically for the campaigns they were running.
Five custom core pages. A built-in system of local SEO location pages. Four dedicated ad landing pages. A complete website built from scratch — designed and structured around one goal: converting high-intent traffic into booked jobs. Since launch, Poly Concreting has generated over $500k in revenue — and the site is still running. It stopped being a liability and started working for the business.
The challenge. The fix.
What the old site couldn't do.
The original website was built on Wix. It had become extremely slow and visually outdated, with a generic structure that felt like thousands of other trades websites. Poly Concreting was also paying an ongoing Wix subscription every month just to keep using the website builder. It got the business online, but it no longer reflected the quality of the operation and wasn't built to convert. Sending paid traffic to that slow, generic homepage meant losing potential customers before the page had a chance to earn their trust.
You pay for the click. The page doesn't do its job. The visitor leaves. The money is gone. A page that isn't built to convert one specific audience doesn't convert any audience.
- Extremely slow Wix page loads, especially on mobile — where most visitors arrived
- No dedicated landing pages — paid traffic going to a generic homepage
- No location-specific pages for local SEO competition
- Outdated Wix design that no longer represented the quality of the business
- No trust architecture — no reviews, no urgency, no clear CTA hierarchy
- Wix platform bloat affecting load times, user experience, and ad Quality Scores
- An ongoing monthly website-builder subscription fee
Built around one goal.
The rebuild replaced Wix entirely and started from a blank file. Every page was custom-coded with a single clear purpose — to load quickly and move a qualified visitor one step closer to a quote request. The finished website requires no ongoing website-builder subscription: Poly only retains the normal domain and hosting costs needed to keep any website online. No platform bloat. No template constraints. No sections that dilute the goal.
The main site needed to establish trust fast and funnel visitors toward a quote. The landing pages needed to do exactly one thing: convert a paid click into a lead without giving the visitor any reason to leave before they fill in the form.
- Complete custom website build — designed and structured from scratch, not from a template
- No recurring Wix or website-builder subscription fee
- Mobile-first — built for phones before desktop
- 4 dedicated landing pages matched to specific ad campaigns
- Trust architecture: reviews, credentials, project photos, local coverage
- One conversion goal per page — one CTA, one action
- Built-in location pages targeting high-intent searches across South-East Queensland
- Unique regional copy, service context, internal links, and quote pathways for local SEO relevance
Five core pages. Location SEO. Four landers.
Built to convert clicks.
Four dedicated landing pages — each purpose-built for a specific ad campaign, region, and audience. No navigation. One conversion goal per page. Built to turn paid clicks into booked quote requests.
The site. Live.
What happened next.
From family
business to $500k+.
Poly Concreting was already a well-run operation before the rebuild. Good tradespeople, strong reputation, active ad spend. But the digital side wasn't keeping pace — their slow, outdated Wix site couldn't convert the traffic they were paying for, and it didn't reflect the level they were actually operating at.
The custom-coded rebuild changed that. Wix was replaced completely. The monthly website-builder subscription was removed. Pages loaded faster. Dedicated landing pages had a single conversion goal. The main site finally matched the business they'd built. Ad spend that had been generating clicks but losing them at the page started translating into real quote requests.
The rebuilt site went live and has since generated over $500k in revenue. That result belongs to Angelo and Sharimay — exceptional operators who back themselves. The website just got out of their way.
Angelo & Sharimay.
This project happened because Angelo and Sharimay committed to doing it right. They were a growing family business and chose to invest properly in their digital presence — not just get something live. That trust matters to how I approach every project. Poly Concreting gave RASTRICK. MADE its first major full-scope build, and I built it to last.
Want a site that works?
Every project starts with a conversation. Tell me about your business, the problem you need solved, and what you need your website to do. Based in Canberra — building custom websites for clients across Australia and New Zealand. I'll come back with a clear recommendation and straight answer.
